Why Partnering with a DTC Sightholder Matters for Your Brand's Credibility
What is a DTC Sightholder?
The Diamond Trading Company (DTC) is the distribution arm of De Beers Group, the world's leading diamond miner. The term "Sightholder" refers to the businesses that purchase diamonds directly from De Beers' mining operations and are closely connected to them. These Sightholders are direct customers of De Beers and must undergo a rigorous qualification process.
How do you become a Sightholder?
In order to become a DTC Sightholder, also known as De Beers client, certain requirements must be met. These requirements include assessment, which includes potential Sightholders signing a contract proposal questionnaire (CPQ), an application process, detailing the types of rough diamonds that they intend to purchase, and finally, availability, which includes the De Beers Group ensuring that the rough diamonds that are requested by the potential Sightholders are readily available
The value of a DTC Sightholder
Sightholders are given the opportunity to buy rough diamonds at "sights" (specific sales events). There might be many avenues in which DTC Sightholders are able to purchase qualified De Beers Diamonds, but one of the most popular ways is through direct selling events that are held in South Africa, Botswana, and Namibia. Every five weeks, a selling event, orchestrated by De Beers Group, takes place.
And, this is where DTC Sightholders are able to pick and choose their favourite rough diamond merchandise, using careful inspection and deliberation processes. The main purpose of these events is for DTC Sightholders to be able to view, touch, and inspect the rough diamonds in person, before ever purchasing. Which is a privilege in the diamond industry due to the consistent and high-quality supply of diamonds provided by De Beers.
The Value of Partnering with a DTC Sightholder
Partnering with a DTC Sightholder not only elevates your brand’s credibility but also aligns your business with the globally respected De Beers Group. De Beers has crafted a unique logo, incorporating their iconic brand, to enhance the visibility and trustworthiness of their Sightholders. By using this logo, Sightholders signal to their clients and the industry that every diamond is ethically sourced, further strengthening their brand reputation.
Additionally, this partnership underscores a commitment to sustainability and ethical practices, which are key values upheld by De Beers. When you collaborate with a DTC Sightholder, you’re not just buying diamonds; you’re associating your brand with a legacy of responsibility and a shared vision for a better, more sustainable future. This partnership guarantees that your customers can trust in the authenticity and ethical sourcing of each diamond, differentiating your brand in a competitive market.
How Laxmi Diamond maintains its DTC Sightholder status
Diamond industry operations are strictly regulated and guided by compliance measures to ensure that the business done in this space upholds the highest ethical standards, transparency, and sustainability throughout the complete value chain
Over the last 5 decades, Laxmi Diamond has been the most trusted brand in the diamond industry. We particularly ensure that each gemstone entering the inventory is ethically sourced. Being a DTC Sightholder since 1995, Laxmi Diamond continuously sources conflict-free diamonds with Kimberley process certification. This offers unparalleled credibility and assurance in the diamond industry.
One key framework is the Kimberley Process Certification Scheme (KPCS), which aims to prevent the trade of conflicted diamonds. It also certifies the origin of rough diamonds, thereby preventing conflict diamond trade effectively.
We firmly believe in mutual growth with sustainability and giving back to the environment by being socially and environmentally responsible. Our dedicated initiatives to foster social growth give us immense satisfaction and responsibility to create a world of opportunities as pure and beautiful as a perfectly cut diamond.
Our commitment to deliver excellence has kept us striving for quality, creativity, and customer satisfaction. With the integration of technical innovations and expert craftsmanship, we produce a variety of finest cut diamonds, catering to the unique needs of each customer.
In conclusion
Being a DTC Sightholder is a testament to your commitment to ethical sourcing, transparency, and sustainability. This partnership with De Beers Group allows you to offer your customers diamonds that are not only of exceptional quality but also conflict-free, ethically sourced, and certified under stringent global standards. By choosing to work with a DTC Sightholder, your brand gains a competitive edge, bolstered by a legacy of trust, excellence, and responsible business practices in the diamond industry.